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The site coyotegrill.co.nz states the following, "Delight your senses at the finest Mexican restaurant in Queenstown." I noticed that the website also said " If youre looking to spice up your life and want to try something a little different, why not enjoy authentic Mexican dishes with a southwest influence! The finest Mexican restaurant." They also stated " We offer a menu that is fresh and tasty and a welcoming and unique atmosphere. Experience the finest Mexican food right here in Queenstown. To be able to come in, relax and have fun, while experiencing the best in modern Mexican food." The meta header had Mexican restaurant as the first keyword. This keyword was followed by Queenstown, Coyote Grill, and Mexican take away which isn't as important as Mexican restaurant. The other words the site used was New Zealand Mexican restaurant. South Island Mexican restaurant is also included but might not be seen by web engines.